Top 5 Beauty Retail Apps Performance in UAE - Q4 2021

In the fourth quarter of 2021, the top five beauty retail apps in the United Arab Emirates exhibited a range of performance metrics across downloads and active users. Here, we delve into the trends observed in these apps, based on data from Sensor Tower.

باث&بودي وركس from M.H. Alshaya Co. W.L.L. saw a notable increase in weekly downloads, starting from approximately 2.9K in late September and peaking at 6.7K in the week of November 22. Active users also followed an upward trend, beginning at around 8.7K and reaching a high of nearly 13.9K in early December.

Sephora UAE: Beauty,Make up, published by Sephora, had a steady climb in weekly downloads, with figures rising from 1.2K to a peak of 8.2K in late November. The app maintained strong active user engagement, starting at 17.8K and peaking at about 26.2K in the same period.

Nice one | نايس ون showed a significant spike in weekly downloads mid-quarter, jumping from a modest 140 in early November to a high of 3.2K in late November. Active users mirrored this trend, increasing from around 2K to a peak of 5.3K within the same timeframe.

VPerfumes - Buy Perfumes had a varied performance with weekly downloads fluctuating between 208 and 948 over the quarter. Active user data for this app was not available.

Golden Scent قولدن سنت experienced a gradual increase in weekly downloads, with numbers rising from 198 in late September to a peak of 875 in late November. Active users similarly increased from 633 to a high of 1.6K during the same period.

These metrics highlight the diverse performance trends among the leading beauty retail apps in the UAE. For more detailed insights and data, visit Sensor Tower.